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eMarketer: In the 18- to 34-year-old demographic in particular, TV’s edge is slipping. Just 30% of that group said they expected TV to be their primary source of news and entertainment this year, with 28% saying it will instead be their laptop computer, and another 17% citing their smartphone. Tablet have still a lot of room to grow

eMarketer:

In the 18- to 34-year-old demographic in particular, TV’s edge is slipping. Just 30% of that group said they expected TV to be their primary source of news and entertainment this year, with 28% saying it will instead be their laptop computer, and another 17% citing their smartphone.

Tablet have still a lot of room to grow

Feb 6 2013 58 notes
  • #stats
  • #usage
  • #internet
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    The shifts in how we access information are real and are happening… what will this mean for the future of TV?
  8. peterspear reblogged this from emergentfutures
  9. apmgincommunity reblogged this from fastcompany and added:
    How is it that “RADIO” isn’t one of the options?
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    Tablet have still a lot of room to grow
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    As I turn 64, tomorrow, I can recall the invasion of little round screen Black and White TV’s that resembled a large...
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  43. emergentfutures reblogged this from courtenaybird and added:
    In the 18- to 34-year-old demographic in particular, TV’s edge is slipping. Just 30% of that group said they expected TV...
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  45. businessbeetips reblogged this from courtenaybird and added:
    Interesting information for marketers. Which device is your target market more likely to use?
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